The singer and actor IU's Down Campaign picture was released.
On the 17th, global sports brand New Balance (NEW BALANCE) unveiled a new story 'New Workers Down' Campaign with Brand Muse IU. The New Walkers Down Campaign unveils the story of people who are not bound to one job and continue to try different styles.
IU is playing music and broadcasting. Singers, actors, lyricists, and producers to showcase their versatility talent continues to challenge. Recently, the new song 'Pipi' (BBIBBI) which was announced in commemoration of the 10th anniversary of the debut newly challenged the alternative R & B;
IU introduces ideas and inspiration as a New Walker with five identity keywords in this campaign. # Singer # actor # lyric will show contents with stories based on interviews and pictures about 5 keywords such as #Producers # Easy.
In particular, this picture uses the all black background to make the IU and down jacket look three-dimensional. The different visuals that stylize the items of various colors here are different charm from the existing pictorials.
On the other hand, New Balance will host IU's fan signing ceremony at New Balance Hongdae point on November 2 to commemorate Campaign. More details will be released later in the New Balance Lifestyle Official SNS.
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