Funny how an otherwise pointless viral video could aid in the success of a then-unknown song. From the many adorable, creative videos that helped "Call Me Maybe" become of the biggest hits of the 2010 decade to the inescapable "Harlem Shake" and "Gangnam Style" parodies, once a particular video catches on with the Internet crazed world, the track featured will more than likely get a huge boost in sales and airplay.
It's safe to say that former Will & Grace cast member Sean Hayes was the reason why Iggy Azalea's "Trouble" featuring Jennifer Hudson was able to peak at a still disappointing number 67 on the Billboard Hot 100 despite little promotion or radio support. Hayes' lip sync video with his husband has been viewed almost 40 million times and it appears a recently released video featuring synth-pop track "Velcro" by Clairity will create some positive buzz for the 17-year-old Tennessee native.
Taken from her debut EP Alienation, the insanely catchy and retro-styled "Velcro" is a futuristic, dance floor-charged pop number that uses numerous 80s throwback references to create a fun, carefree effort which Clairity says took her out of her own comfort zone. Built around a sample of Yazoo's 1982 dance hit "Don't Go", the Kara Dioguardi and Kinetic and One Love-produced effort is a vintage electronic gem.
As the artist sings of accepting one-of-a-kind qualities and preaching for the usual underdog, Clairity's intriguing and unique vocal performance paired with clever songwriting allows the track to remain on repeat for hours on end. "If you feel sexy in your skin, you don't need anybody, you could, you could be anybody," she sings on infectious track's hook.
"Velcro" could be quickly written off as a guilty pleasure listen, however, for fans of polished 80s synthpop, the hope-to-be future successful radio single embodies the necessary elements of the under-appreciated genre. While the impressive beat will stay lodged in a listener's head long after it first comes to an end, its Clairity's gorgeous vocal abilities and the song's cheeky lyrical content that allows the effort to be something more than just a viral sensation.
Clairity is an up and coming artist, who has already written alongside the likes of Ke$ha. With her EP recently released in July, songs like "Velcro" will make it difficult for listeners to rip away after the initial introduction to the talented artist.
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